The Story

Learn about the who, the what and the why.

Hi, I’m Nicole Pope, and I’ll raise my hand. As an ex-event planner and a mom entrepreneur, I never had time for social media. I love connecting with my friends and customers. I hate trying to keep up with all of my social media accounts. Honestly, who has the time?


Nicole Pope

If you’re like most small business owners, you know what I’m talking about. Life gets in the way. You have work. You have family. You have hobbies and interests.

That’s why I started 18er. I believe it’s the world’s simplest, most powerful tool for managing social media. At 18er, we have a motto:

"Minimum effort, maximum rewards"

We built 18er so you can spend as little time as possible dealing with social media while reaping the maximum rewards it can provide for your business. If you've read my social media tips, you'll know that from the very beginning, the goal for 18er is to be simple, quick and effective.

18er exists so you can focus on growing your business.

Join us in making social media manageable! and please sign up for a free account today!

Why the name 18er?

There’s a Spanish proverb that tells us that ‘tomorrow is often the busiest day of the week.’ We’re human. We put things off. We procrastinate.

Pronounced ‘later’ (lat·er) by texting enthusiasts, the inspiration for the 18er name came from the idea that, when it comes to social media, people tend to procrastinate. They tend to leave social media for ‘later.’ Now, they won’t have to…

With 18er, create your posts, spend a few minutes scheduling them, and you’ll have your posts ready for the next 30 days. By investing that time now, you’ll free up your schedule and mental space so you can focus on your business for the rest of the month. 18er makes your social media accounts work for you.

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